App Overview
Planet Care is a mobile app designed to promote eco-friendly practices and encourage individuals to adopt sustainable habits. The app empowers users with personalized insights, actionable recommendations, and a supportive community, making it easier for users to adopt and maintain eco-friendly life style. By encouraging sustainable living practices, we can collectively work towards a healthier, greener planet for current and future generations.
Design Process
Project Background
The rising concerns about climate change, resource depletion, and pollution have led to a growing trend of sustainable living. People are actively seeking solutions to adopt eco-friendly habits and make a positive impact on the planet, but they lack a systematic guide on how to do so, and a quantified indicator on the effects of their eco-friendly efforts.
Planet Care aims to addresses the challenges of integrating eco-friendly practices into their daily routines by offering a platform that makes sustainable living accessible, engaging, and enjoyable.
The app targets environmentally conscious individuals, empowering them to contribute to a greener future and create a positive impact on the planet.
eMPATHIZE WITH UserS
Target Users: Environmentally conscious working professionals
19 responses from online survey
5 conversations ("How do you FIRST start to adopt an eco-friendly habit?") among Reddit communities: r/DeTrashed, r/EcoFriendly, r/energy
The pain points of adopting a eco-friendly life-style:
1. Lack of knowledge:
Many users may be unaware of sustainable practices or may have limited knowledge about how to incorporate eco-friendly habits into their daily lives. They may feel overwhelmed by the vast amount of information available and may not know where to start.
"we don't know how to"
2. Difficulty in tracking progress: (MAY DELETE)
Users may struggle to measure their individual impact on the environment or find it challenging to monitor their progress towards sustainable goals.
"we don't know how much"
3. Lack of motivation:
Some users may feel discouraged or unmotivated to adopt sustainable practices because they may perceive it as inconvenient, time-consuming, or expensive. They need resources and motivation to stay committed to their goals.
"What's the point? Will this really make a difference?"
The goals of the target audience may include:
1. Making a positive impact:
Users want to contribute to the preservation of the environment and make a tangible difference in reducing their ecological footprint. They seek to adopt sustainable habits that align with their values and beliefs.
2. Tracking progress and achievements:
Users desire a way to measure their individual impact and progress towards sustainability goals. They want to see tangible results and feel a sense of accomplishment as they adopt eco-friendly behavior.
3. Being more educated and aware:
Users want to expand their knowledge about sustainable living and learn practical ways to integrate eco-friendly practices into their daily routines. They aim to become more informed and conscious consumers.
The needs of the target users that Planet Care aims to satisfy include:
1. Guidance and recommendations:
Users want access to a comprehensive set of tips, tricks, and recommendations tailored to their individual preferences and circumstances. They seek guidance on making sustainable choices in areas such as energy conservation, waste reduction, transportation alternatives, and more.
2. Motivation and engagement:
Users need a source of motivation and engagement to maintain their commitment to sustainable practices. They want interactive challenges, gamified elements, and rewards that encourage their participation and make sustainable living enjoyable.
3. Community and support:
Users desire a sense of community and support from like-minded individuals who share their passion for sustainability. They want to connect with others, share experiences, and seek advice or inspiration to further enhance their eco-friendly journey.
4. Convenience and accessibility:
Users want a user-friendly and easily accessible platform that fits seamlessly into their lifestyles. They seek a mobile app that provides practical solutions, offers location-based resources, and integrates smoothly into their daily routines.
Pain points