Grainger, a company specializes in safety equipment, construction supply manufacture, asks me to develop trendy patterns and graphics for their merchandise program. Most of their existing merchandise are simple logo slap, which doesn't generate much interest in their younger employees. My objective is to create designs that are on-brand, professional, refreshing and have a timeless appeal. I also showcase how the creative assets can be applied to different products to guide our client on merchandise selection and store redesign.
Art Direction: Wei (Vivian) Tan | Design: Wei (Vivian) Tan