HALO 2022 Q4 Holiday Inbox
Project Summary:
HALO's holiday inbox is the biggest sales tool for account executives to pique clients' interest in ordering holiday gifts and merchandise every year. It curates an enticing selection of high-quality merchandise, showcasing HALO's brand and design capabilities.
The theme for 2023 was "Earth Tone".
Outcome:
Through meticulous attention to detail and proactive problem-solving, I delivered all design concepts and production files within the tight timeframe. The inbox was exceptionally well-received by clients and account executives, generating increased interest and engagement from clients, which ultimately contributing to the holiday sales and enhancement of HALO's brand awareness.
My role:
- Extensive trend research to inform the design themes and messaging, ensuring alignment with global holiday decoration trends and positive resonation with our client base.
- Proactively presented design options and revisions to the marketing team, fostering collaborative decision-making. Seamless collaboration with multiple stakeholders.
- Maintained open communication, promptly addressing changes and coordinating with team members and vendors to meet imprint requirements and project milestones.
HALO 2022 Holiday Lookbook
Art director: Mayumi Palmer, Jackie Gielow | Designer: Wei (Vivian) Tan, Jackie Gielow, Naomi Skaggs | Photography: Jill Moninger
Project Summary:
HALO's holiday look-book serves as a guide which provides ideas for clients' holiday merchandise. We source products, design and categorize them under different themes each year. The themes for 2022 are Bright and Merry, Earth Tones and Monotones.
Actions and Deliverables:
I was tasked with developing the graphics and patterns for all three themes. Taking into consideration of each product's decoration methods, I created a library of visual assets for each themed category within a week. The assets were then shared among the team for product mockups, production files and marketing communication.
The Assets Library
The Product Mockups
Photography by Jill Moninger
Photography by Jill Moninger