2024 Fall/Spring Merch Collection
Selected merchandise of the Fall/Spring 2024 Collection from Southwest the Store.
My Role: Graphic Design, Mockup, Production Files Preparation.
Brand Central - Build their Own Tee Program
Project Summary:
Southwest Airlines came to me for a refresh of their Build Their Own Tee program. The designs need to incorporate customization areas where Southwest employees can input their station code, department names and other team information.
I conducted thorough research into Southwest's brand identity, including existing brand guidelines and past campaigns. I also engaged in conversations with Southwest stakeholders to gain insights into their brand ethos and culture.
Throughout the design process, I sought feedback from both Southwest stakeholders and employees, iterating on the options to ensure they met both brand standards and employee expectations.
The final design options not only reflected Southwest's brand identity but also resonated with their employees, fostering a sense of ownership and pride in the program.
Target audience: Southwest Airlines employees.
Art Direction: Wei (Vivian) Tan | Design: Wei (Vivian) Tan
Southwest The Store Promoter Program
Project Summary
Southwest The Store asked me to develop an asset library for their new ambassador program. The official name of the program is The Luv List.
Target audience: frequent buyers and loyal customers of Southwest the Store.
A list of assets requested are:
- Program logo
- Decorative elements
- Color palette
- Invitation flyer
- Social post
Art Direction: Wei (Vivian) Tan | Design: Wei (Vivian) Tan
2023-2024 Event & Seasonal Merchandise
TECH Teams Employee Gifts
2024 DEI Collection
Email, banners, social posts and In-store signs
